American Marketing Association Explores Future of Marketing Profession in Executive in Residence Program Series
CHICAGO, IL / AGILITYPR.NEWS / October 19, 2026 / American Marketing Association Explores Future of Marketing Profession in Executive in Residence Program Series
Raja Rajamannar, Senior Fellow at Mastercard, will join as guest speaker
Conversation will explore marketing strategies, practices, and learnings that will shape the future of the profession
Chicago, IL—This October, the American Marketing Association (AMA) will host a new Executive in Residence program. This virtual event is designed to create meaningful dialogue between industry innovators and leading academics. These conversations explore emerging trends, the evolving skills today’s marketing students need to succeed, and the forces shaping the future of the marketing profession. AMA’s newest guest is Raja Rajamannar, senior fellow at Mastercard, serving as a true brand ambassador following an extraordinary 12-year tenure as chief marketing and communications officer.
During his time leading the company’s integrated marketing and communications function, Raja transformed Mastercard into one of the fastest-growing brands in the world. He evolved the iconic Priceless campaign into a truly experiential, multisensory brand, infusing emerging technologies and advanced data analytics, even while pioneering new standards in inclusive design.
Details:
AMA Executive in Residence Program
Bringing top business and academic leaders together → learning to action
Tuesday, October 27, 2026
12:00 pm - 1:00 pm CT
Join us for a thoughtful dialogue that will:
- Advance marketing education by allowing academics to engage with executives who are shaping the profession.
- Nurture marketing theory and research by giving scholars access to first hand accounts of the challenges facing leading executives.
- Support industry thought leadership and community interplay by bringing together industry leaders and academics to build the future of the profession.
Additional information about the Executive In Residence Program is here. You can register here for the event.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.org130 E. Randolph St., 22nd Floor, Chicago, IL 60601
Phone: 312-542-9076
https://www.ama.org/