UNITED KINGDOM / AGILITYPR.NEWS / July 07, 2026 / Babies and toddlers may be too young to know what ‘fundraising’ means, but that didn't stop them raising nearly half a million pounds for pregnancy and baby charity Tommy's.

Families at Baby Sensory and Toddler Sense classes across the UK have raised more than £450,000 for Tommy's by taking part in this year's Sensathon. Classes up and down the country took part in their own way, but the goal was shared: turn playtime into something that could genuinely help other families. 

For a few weeks, usual class routines gave way to sponsored sensory challenges - music, movement, dancing, and no shortage of laughter, as toddlers wobbled through simple activities while parents cheered from the sidelines. Every pound raised goes towards Tommy's work to prevent miscarriage, stillbirth and premature birth - and to support families affected by pregnancy and baby loss.

The campaign is the latest chapter in a long-running partnership between WOW World Group and Tommy's. For many class leaders, it's personal - plenty have supported parents through pregnancy loss, or celebrated babies born after difficult pregnancies.

Dr Lin Day, founder of Baby Sensory and Toddler Sense, said, “It's impossible not to be moved by what our families have achieved together. Parents come to our classes to spend time with their children - but year after year, they also show up for families they'll never meet.

“Raising more than £450,000 is a brilliant achievement. What stands out most, though, is the kindness behind it. Every sponsored challenge a baby or toddler completes represents hope for a family facing heartbreak, and we're proud to stand with Tommy's in that mission.”

Kath Abrahams, Chief Executive of Tommy's, said, "We're enormously grateful to all the children and families who took part in Sensathon, and to the WOW World Group and its team for hosting events around the UK for us once again. 

“All of the money raised will help us move further and faster towards ending the devastation caused by pregnancy and baby loss. We're delighted it sparked lots of fun at the same time as achieving so much for Tommy's, so that we can help even more families.”

The top-fundraising franchises this year were Baby Sensory South Tyneside (£11,789), Baby Sensory Chester-le-Street (£10,566) and Baby Sensory Grantham (£9,541) - three of hundreds of classes nationwide that pushed the total past £450,000.

For more information on WOW World Group, visit www.wowworldgroup.com. For more information about Tommy’s, visit www.tommys.org.