January Learning Opportunities and Events at the American Marketing Association
CHICAGO, IL / AGILITYPR.NEWS / January 07, 2026 / For Immediate Release: January 7, 2026
Contact: Amy Gwiazdowski, agwiazdowski@ama.org
January Learning Opportunities and Events at the American Marketing Association
New learning to kick start a new year
Chicago, IL—This January, the American Marketing Association (AMA) is sharing an exciting lineup of learning tailored to help marketers enhance current skills and learn new ones. AMA’s learning events are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, we have what marketers need to expand their knowledge base.
For additional information and registration details on virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information.
Virtual Trainings, Bootcamps & Webinars
Digital Marketing Copywriting – January 2026
January 13 - February 24 | 6 weeks
Virtual Training
This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web—specifically social media, blogs and email. You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways.
How to Write a Powerful Creative Brief
January 14, 2026 | 10:00 AM - 12:00 PM CST
Virtual Workshop
In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. You can then put your upgraded skills into action the next time you brief a creative team for a new ad campaign. This workshop applies to teams involved in the creation of advertising/communications across mediums such as TV, print, billboard, radio, online video and banner.
January 15 and January 22 (2 Days) | 10:00 AM - 12:00PM CT
Virtual Bootcamp
This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies. You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.
January 20-21, 2026
Virtual Conference
Join us for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you’re planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.
Skills Employers Want, Experiences You Need
January 22, 2026 | 10:00 AM - 11:00 AM CST
Sponsored Webinar
Learn how Marketplace Simulations can 1) enhance your marketing and marketable skills through game play, 2) create a detailed, competency assessment based upon that play, and 3) create a Personal Development Plan to take advantage of your strengths and work to improve areas where you fall short of your goals.
LinkedIn Ads: 5 Steps to Doubling Your Performance
January 28, 2026 | 10:00 AM - 12:00 PM CST
Online Training
Join AJ Wilcox, host of the LinkedIn Ads Show podcast, as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there. We’ll cover which ad types you should use, all the pitfalls to avoid, the best targeting methods, and much more.
9 Counterintuitive Tactics Smart Marketers Can Steal
January 29, 2026 | 12:00 PM - 1:00 PM CST
AMA Members Only Webinar
In this member-only training, you’ll learn nine counterintuitive tactics that turn reality into an advantage. You’ll see real, market-tested examples of brands that beat the competition by deliberately breaking from “best practices.” And you’ll walk away with proven ways to increase response across emails, ads, and other marketing channels. When you understand how people really decide, counterintuitive thinking becomes a very smart move.
LinkedIn Learning
AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work.
Generative AI for Marketing Professional Certificate by the AMA
Online | 4 Hours | Beginner
Upcoming Conference
2026 AMA Winter Academic Conference
February 13-15, 2026
Madrid, Spain
Bridging at the Frontiers: Marketing for a World in Transition
Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value. Join us to explore these pressing questions and opportunities, from rethinking how marketing helps to balance resilience and efficiency in rapidly evolving markets to leveraging emerging technologies to address societal challenges.
Register here for the 2026 AMA Winter Academic Conference
Why learn with the AMA? The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.
The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.org130 E. Randolph St., 22nd Floor, Chicago, 60601
Phone: 312-542-9076
https://www.ama.org/