Join AMA for the 2026 Symposium for the Marketing of Higher Education
CHICAGO, IL / AGILITYPR.NEWS / August 04, 2026 /
Join AMA for the 2026 Symposium for the Marketing of Higher Education
November 8-11, 2026 in Greater Denver, CO
Chicago, IL — The American Marketing Association (AMA) invites higher education marketing professionals, strategists and institutional leaders to register for a premier event in higher ed marketing: the 2026 AMA Symposium for the Marketing of Higher Education.
This event offers an unparalleled space where strategy meets execution. As colleges and universities face shifting demographics, rapidly advancing technology and evolving student expectations, this conference equips marketing educators with actionable techniques, peer-backed insights, and forward-looking solutions. Attendees will engage in transformative discussions, exchange proven methodologies and build lasting professional networks that drive real progress for their institutions.
Dates and Location:
- Dates: November 8 – 11, 2026
- Location: Gaylord Rockies Resort & Convention Center
6700 N Gaylord Rockies Blvd, Aurora, CO 80019
- To secure your conference pass and book accommodations, visit the AMA Event page.
Keynote Speakers:
- Priya Parker: Facilitator, Strategic Advisor, Author of "The Art of Gathering: How We Meet and Why It Matters" and “The Art of Fighting: The Transformative Power of Conflict.”
- Maureen Polo: CEO of Hello Sunshine
- Marcus Collins: Professor at the Ross School of Business, University of Michigan, Author of “Good Soil: How the Right Organizational Culture Helps People Grow”
Highlights
- Tailored Senior & Next Leader Pre-Conference Experiences
- Senior Leader Experience
- Next Leader Experience
- Leadership & Organization
- Strategy & Planning
- Enrollment, Retention & Fundraising
- Marketing Technologies (MarTech) & AI
- Signals & Shifts
- Research & Impact
- Branding & Content
- Reputation & Communications
Agenda and list of speakers is available here. Registration information is here.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.org130 E. Randolph St., 22nd Floor, Chicago, IL 60601
Phone: 312-542-9076
https://www.ama.org/