CHICAGO, IL / AGILITYPR.NEWS / September 01, 2026 / For Immediate Release: September 1, 2026

Contact: Amy Gwiazdowski, agwiazdowski@ama.org

September 2026 Learning Opportunities and Events at the American Marketing Association

September learning opportunities: marketing metrics, Meta ads, AI integration, and career development

Chicago, IL—This September, the American Marketing Association (AMA) is hosting new learning opportunities for marketers. AMA’s professional development offerings are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base in accessible ways.

For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information. 

Virtual Trainings, Bootcamps & Webinars

Modernizing the Marketing Curriculum for an AI-First Workforce

September 1, 2026 | 12:00 PM - 1:00 PM CDT

Webinar

This webinar focuses on bringing forth the strategies so that students leave their universities with the skills and knowledge to not only think critically, but also use AI responsibly, and create value in an AI-first workplace. Presented by UNC Kenan-Flagler Business School professor, Mark McNeilly, this webinar will leave participants with actionable ideas, real examples, and a framework for integrating AI into marketing curriculums. 

The Marketing Metric Survival Guide (No Statistics Required) 

September 15, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

Designed for marketers stepping into leadership, this interactive 2-hour session focuses on selecting, presenting, and defending the marketing metrics that matter most to senior leadership and finance. Taught by Harvard and Northeastern educator Dr. Christina Ing, participants will learn how to move past vanity metrics, communicate marketing value in plain language, and leave with a working framework, short list of core metrics, and one-page reporting template. 

Meta Ads in 2026: AI, Advantage+ and What’s Actually Working

September 16, 2026 | 10:00 AM - 12:00 CDT

Virtual Training

This practical workshop brings marketers up to speed on current Meta advertising strategies, privacy-first measurement, and platform updates. Led by accredited Meta trainer Alison Battisby, attendees will learn how to leverage Advantage+ campaigns, utilize AI tools for copy and creating testing, set up the Conversions API, and apply proven budgeting and A/B testing frameworks within Ads Manager. 

The Future of Your Marketing Career: A Live Panel & Peer Braindates (Members Only)

September 17, 2026 | 12:00 PM - 1:00 PM CST

Webinar

This members-only event pairs an insightful industry discussion with small-group peer networking to help marketers navigate career shifts. Drawing from the 2026 AMA State of Marketing Careers Report, a 50-minute panel explores which skills retain value in an evolving landscape. The session concludes with interactive “Braindates” – peer-to-peer breakout discussions capped at 8 participants – to discuss real-world career moves and pressure-test ideas. Presented by Molly Soat (VP of Professional Development, AMA), Tiffany Wilburn (Global Marketing Strategy Practice Lead, Overline), and others. 

Measure What Matters in Content Marketing

September 22, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

This practical 2-hour workshop helps content teams break out of the isolated reporting and establish a goal-oriented measurement strategy that directly informs business decisions. Led by digital marketing strategists and educator Zontee Hou, participants will learn how to define data ownership, leverage existing data to refine segmentation and personalization, eliminate content gaps, and operationalize a scalable implementation plan. 

LinkedIn Learning 

Generative AI for Marketing Professional Certificate by the AMA

Online | 4 Hours | Beginner

AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. 

Events

Transform Your Marketing with AI: Hands-On Workshop Series (Sept 2026) 

September 3 - 24, 2026

(Online | 4 sessions)

Live Sessions: September 3, 10, 17, and 24 from 10:00 AM - 12:00 PM CST

This comprehensive four-week, cohort-based workshop series equips marketers with hands-on skills to integrate AI models into their daily workflows. Led by digital agency founder and global marketing speaker Will Francis, participants will build a complete AI-assisted strategy, produce multi-format on-brand content, automate reporting, and earn a digital badge and certificate. 

Upcoming Conferences

Virtual Conference: Unlock the Power of AI in Marketing

September 22, 2026 | TIME TBD

Online

This virtual conference provides strategic operators and marketing decision-makers with a practical overview of how AI is transforming content creation, campaign optimization, and marketing workflows. Featuring a keynote speaker from former Meta Head of Global Marketing Nicole Alexander, attendees will learn frameworks for evaluating AI tools, implementing brand and ethical guardrails, and driving personalization while maintaining a human touch. All sessions will be available on-demand for 6 months following the live event. 

2026 AMA Symposium for the Marketing of Higher Education 

November 8-11, 2026

Denver, CO

The AMA Symposium has been shaping the future of higher ed marketing for over 30 years with a peer reviewed program designed to refine strategy, strengthen institutional reputation, nad support long-term financial health. Featuring keynotes from facilitator, strategic advisor and acclaimed author Priya Parker, Hello Sunshine CEO Maureen Polo, and award-winning marketer and cultural translator Dr. Marcus Collins, attendees will participate in interactive workshops, breakout sessions, and small group discussions covering topics such as enrollment, branding, marketing technologies, and AI. Attendees can also connect in the interactive exhibit hall and the new AMA Braindate Lounge to collaborate and solve pressing higher education challenges. 

For Immediate Release: Tuesday, March 4, 2025

Contact: Amy Gwiazdowski, agwiazdowski@ama.org

Call for Proposals Now Open: 2025 AMA Symposium for the Marketing of Higher Education

Influence the Future of the Higher Education Marketing Community

Chicago, IL— The American Marketing Association (AMA) officially opens the call for proposals for speakers at the 2025 AMA Symposium for the Marketing of Higher Education. The event will take place at the Gaylord Resort and Convention Center in National Harbor, MD, November 9-12, 2025. Join the AMA as a conference presenter to share content that strengthens the profession of higher education marketing, expand personal networks through an audience of peers, and raise the institution’s or company’s visibility. 

Submissions are open through May 5, 2025. Submit here.

The Symposium is an opportunity for marketers to share, connect, and learn at the leading (and largest) conference to advance the higher education marketing field. The Symposium’s content is structured to help higher ed marketers of all levels build strong brands, drive revenue, engage audiences, support career and team growth, and move the industry and institutions forward.

Proposal timeline:

• Monday, May 5, 2025: Submission deadline
• Week of June 30, 2025: Selected proposals notified

Speakers must be available to present during the event dates: November 9-12, 2025.

All speakers will need to register for the conference. One complimentary speaker registration is provided per session, and additional speakers are required to register through the AMA website.

Additional information and requirements can be found on AMA’s call for proposals page.

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