UNITED KINGDOM / AGILITYPR.NEWS / October 29, 2025 / British manufacturer Shadowfoam is marking another milestone in its remarkable growth story, with the company on track to exceed £2 million in turnover this year - a 20% increase that continues a trend of consistent, year-on-year expansion.

Founded in 2012 by ex-engineer Jonathan Shone from Northwich, Cheshire, Shadowfoam has evolved from a modest garage startup into a global leader in custom foam inserts for tool and equipment organisation. The company’s signature product - precision-engineered, easy-to-cut foam - has become a staple for tradespeople, hobbyists, and professionals around the world, including Formula 1 teams and major retailers.

The latest phase of Shadowfoam’s growth will see the company relocating its operations from five smaller units in Northwich to a single 11,000 sq ft, state-of-the-art facility in Winsford.

“This move means more than a bigger space: it's a tangible sign of how far we’ve come,” said founder Jonathan Shone. “I’ve stayed loyal to my original inspiration and design and kept focused, but it’s our team who have truly made this growth possible. It is a team effort, and we pride ourselves on the people behind Shadowfoam who help it grow every single day.”

From humble beginnings in a home garage, Shadowfoam has built a loyal customer base spanning hundreds of thousands of users worldwide. The company’s commitment to innovation and user-focused design has been a driving force behind its success, with product development guided heavily by customer feedback. What began as a simple foam insert for tool drawers has since evolved into the company’s signature “Easy Peel” range: a durable, customisable foam that allows anyone to create a professional, organised workspace.

Shadowfoam’s rise has been powered not only by clever engineering but also by a forward-thinking approach to marketing. Jonathan’s YouTube channel, now with over 170,000 subscribers, has become a cornerstone of the brand’s community, offering tool reviews, tutorials, and behind-the-scenes looks at the business. Across platforms, the company now boasts a social following of over 250,000, allowing Shadowfoam to engage directly with enthusiasts and professionals alike.

As Shadowfoam continues to expand its footprint, its values remain rooted in local growth, loyalty, and innovation. Many of the company’s 20-plus employees have risen through the ranks internally - including one team member who joined straight from school and now serves as Production Manager after ten years.

“We’ve kept the same startup spirit that got us here,” added Shone. “We innovate fast, listen to our customers, and take pride in creating opportunities here in Cheshire while serving a global market.”

With a new facility, an expanding team, Shadowfoam’s future looks bright as they prepare for another record-breaking year ahead.

For more information, visit https://shadowfoam.com.