RIVERSIDE, CA / AGILITYPR.NEWS / August 31, 2025 /

Most people know that 1 in 8 women will be diagnosed with breast cancer, but did you know that 1 in 726 men will also be diagnosed? Breast cancer does NOT discriminate, and neither does The CARE Project, “said Founder Carrie Madrid.

RIVERSIDE, Calif. – The CARE Project, Inc. hosts its annual Casino Night with Care to celebrate breast cancer survivors at the Riverside Marriott Hotel on Saturday, September 20, at 5 PM. The gala will celebrate 2025 Excellence Honorees: Detective Brian Money, Hospice Nurse and best-selling author Julie McFadden, and Leimamo Taylor, owner of Riverside Airport Cafe.

“Come celebrate life and meet the survivors and thrivers TCP serves.” Ticket sales end 9/15 and can be purchased by visiting  https://givebutter.com/tcpcasinonight

Tickets for Casino Night with CARE are $100 per person and include appetizers, dinner, the Excellence Awards presentation, a silent auction, and $200 in CARE Cash for casino play. A cash bar will also be available. Street parking is available, as well as a discounted rate of $15 for the Marriott parking garage.

Carrie Madrid began non-profit The CARE Project Inc., two years after her own Stage III breast cancer diagnosis. As she survived the ordeal and met other breast cancer patients, Madrid realized that there was a great need for a local organization to provide emotional AND financial Support to both male and female breast cancer patients undergoing and recovering from treatment. 

"While undergoing treatment and not working full time, we realize that everyday necessities become luxuries. We do our best to help with those very needs", said Madrid. 

Financial Support includes Copays, utility bills, rental assistance, fuel cards to help with transportation to and from treatments, as well as groceries. The Adam’s Angels initiative provides grants to children whose mom or dad dies from breast cancer. TCP’s Men 2 program aims at supporting males nationwide who have been diagnosed with breast cancer. All other services remain dedicated to those within the Inland Empire of So Cal.  

Emotional Support includes the Survivor Social Club, which meets monthly in both English and Spanish, Survivor Mentorships, and end-of-life doula services for individuals with terminal illnesses. Madrid is a Certified Death Doula and provides her services to breast cancer patients at no charge.

For more information, please contact Carrie Madrid at cmadrid@thecareprojectinc.org or (951) 742-7405, or visit TheCareProjectInc.org.

The CARE Project reminds us that breast cancer affects both men and women, noting that while 1 in 8 women are diagnosed, 1 in 726 men also receive a diagnosis. “TCP's motto is "Never Stop Caring!" and its mission reflects that breast cancer does not discriminate, nor does TCP's Support,” said Madrid.

In 2012, 41-year-old Carrie Madrid was diagnosed with Stage III Infiltrating Ductal Carcinoma breast cancer. After mastectomy, chemo, radiation, and surgery, she founded The CARE Project, Inc. in 2013 to support breast cancer patients financially and emotionally.

About The CARE Project, Inc.

The CARE Project, Inc. is a non-profit organization committed to providing financial and emotional Support to individuals undergoing breast cancer treatment in the local community. Through direct financial assistance and essential services, TCP aims to alleviate the burdens faced by patients, enabling them to focus on their healing.