UNITED KINGDOM / AGILITYPR.NEWS / June 16, 2026 / Something has changed in luxury travel. Villas still get booked, yachts still depart, restaurants still fill up. Yet behind the scenes, the way these trips are organised has changed almost completely.

According to Mykonos-based luxury travel company The Ace VIP, concierge services are no longer an extra perk that is good to have but overall, far from vital: they are now the starting point of the entire journey.

In the past, even high-end travellers would piece parts of their holiday together - a driver here, a restaurant booking there, a yacht arranged through a contact. That approach is fading fast. Today’s guests are far more likely to arrive with everything already structured in advance, often without ever seeing a booking confirmation.

The Ace VIP describes this as a shift towards what many clients now call “frictionless travel”. People simply do not want to deal with logistics when they are away.

That expectation is strongest among repeat luxury travellers, particularly those splitting time between destinations like Mykonos, Ibiza, St Tropez and Dubai. Many are travelling with family groups, assistants or security teams, which makes coordination more complex - and makes delegation essential.

A typical request is no longer just “book a villa and a yacht”. Instead, it might include airport arrival coordination, multiple private transfers running on different schedules, a yacht available on standby depending on weather, restaurant access secured without waiting lists, and in-villa staff already briefed before the guests land.

This is where the real change lies. 

Mane Teovanovic, CEO & Founder at The Ace Vip, said, “Most of the planning now happens before guests even ask. By the time they arrive, the structure is already in place. 

“What they want from us is judgement, speed and access - not back-and-forth decisions. What was once a support service has now become the framework around luxury travel itself. 

“The Ace VIP has responded by strengthening its on-the-ground network in Mykonos and refining its response systems so clients can adjust plans quickly, often in real time.”

For more information visit www.theacevip.com