UNITED KINGDOM / AGILITYPR.NEWS / September 30, 2025 / Born in Sheffield from frustration with bloated formulas and hard-to-trust labels, UK-based supplement brand Supp is taking a fresh approach to wellbeing. Co-founded by biomedical scientist Olivia Buckley and seasoned digital marketer Toby Devonshire, the brand is built on one simple idea: that supplements should be honest, science-led, and designed for real life.

Every formulation begins with science at its heart, ensuring that each ingredient has a clear purpose backed by research. Just as important is the way this information is shared: Supp avoids jargon and empty promises, choosing instead to explain plainly what each supplement contains and why it matters. Customers are never left guessing: they can make informed decisions with confidence. 

Supp supplements are created with convenience in mind, whether it’s capsules that slip easily into a daily routine or formulations designed for long-term, sustainable use. By uniting scientific rigour with straight-talking communication and everyday usability, Supp has built a foundation that sets it apart in an industry too often clouded by complexity and meaningless buzzwords.

Co-founder Olivia Buckley said, “As a biomedical scientist, I wanted to build a supplement brand that genuinely puts science first. Every capsule we create is carefully researched, with transparent information on why each ingredient is there and how it can benefit the body. People deserve honesty, clarity, and products that actually work, not marketing gimmicks.”

Supp is also on a mission to arm consumers with the greatest weapon of all - knowledge. Each product page features a dedicated science section, explaining the research behind its ingredients, while a dedicated Health Hub provides clear, practical guidance on supplements, nutrition, and wellbeing, all delivered by experts in the space.

Co-founder Toby Devonshire added, “Supp isn’t just about supplements; it’s about building a community where people are empowered to take charge of their health. We believe education is just as important as the product itself. Our new product pages reflect that: they’re designed to be clear, engaging, and genuinely helpful.”

All products are manufactured in the UK to GMP standards and are guaranteed gluten-free, dairy-free, caffeine-free, and non-GMO. Each formula is designed for optimal absorption and long-term benefit, with every ingredient chosen for a clear, research-backed reason.

For more information, visit https://supp.store.