UNITED KINGDOM / AGILITYPR.NEWS / May 12, 2025 / WOW World Group, a leading provider of educational programmes for children from birth to five years old, is proud to continue its support of Children’s Activities Week (12-18 May 2025) in aid of Caudwell Children, a national charity working to change the futures of disabled and autistic children across the UK.

Since first taking part in the initiative, WOW World Group has raised over £30,000 for the charity through the enthusiastic efforts of its teams and class participants. This year, the group is set to participate once again - not only by running themed fundraising sessions but also by officially sponsoring the event.

Children’s Activities Week, which launched in 2018, is the UK’s largest annual celebration of children’s activities and a major fundraising campaign for Caudwell Children. It brings together thousands of families, children and activity providers to raise money and awareness for life-changing therapies, equipment and support services. Since its inception, the event has raised more than £260,000 for the charity.

Fundraising takes many creative forms during the week – from fancy dress and sponsored challenges to the always-popular ‘chuck it bucket’. WOW World Group’s network of early years classes across the country will be getting involved in a variety of ways to help raise vital funds and spread the message.

Abi Davis, Brand and Partnerships Manager at WOW World Group, said, “We are incredibly proud of the continued commitment shown by our franchisees and the families in our classes. Raising over £30,000 to date for Caudwell Children would have been impossible without our community's passion and the desire to make a real difference for children. 

“This year, we’re excited not only to fundraise again, but also to support Children’s Activities Week as a sponsor. We feel it's the least we can do for a centre that provides so much for families.” 

Mel Wink, the Business Manager at What’s On 4 Kids which helps to bring Children’s Activities Week together commented, “This year’s Children’s Activities Week is set to be the biggest one yet and will raise life-changing funds for disabled and autistic children and their families. We’re delighted to see WOW World Group back for another year and look forward to coming together to celebrate everyone’s achievements and activities over the week.” 

In honour of its contributions over the years, WOW World Group has been recognised with a named butterfly in the Caudwell International Children’s Centre Thank You Garden - a lasting tribute to the group’s support and dedication.

For more information about WOW World Group, visit www.wowworldgroup.com. To donate to Caudwell Children, visit www.justgiving.com/campaign/caw2025.